![]() This is where you tell the story about the scope and scale of the problem you are solving. What is the total market size and how do you position your company in the market? If you can find the data, investors will want to know how much people or businesses currently spend in the market to get a sense of the total market size. Use this slide to expand on who your ideal customer is and how many of them there are. The more you can make the problem as real as possible, the more your investors will understand your business and your goals. Ideally, try and tell a relatable story when you are defining the problem. You can talk about the current solutions in the market, but don’t spend too much time on the competitive landscape on this slide-you’ll have a chance to do that later on. Use this slide to talk about the problem you are solving and who has the problem. ![]() If you aren’t solving some problem in the world, you are going to have a long uphill climb with your business. Your business model has to truly be similar to the company you are referencing. This can work, but be careful to make sure your comparison makes sense and you’re not just using a high profile company like Uber to signify growth potential. For example, you see many pitches that start with things like: It’s common for tech companies to make their value proposition a comparison to another well-known company. ![]() A great way to think about this slide is to imagine it as a short tweet-describe your business in 140 characters or less in a way your parents would understand. This is a quick one-sentence overview of your business and the value that you provide to your customers. While every business is different, I’ve found that the following format works for most businesses and is most likely to generate interest from potential investors.To get started, download our free pitch deck template, and read on for insight into the importance of the following 11 slides as you develop your own deck. ![]() So, while a solid pitch deck is critical to raising money, the key goal of the deck is to get to the next step-another meeting and a request for more information. You want investors to ask for more after they hear your pitch and not just show you to the door. And because investments rarely are made after just one meeting, your goal is to spark interest in your company. Remember, your pitch deck and pitch presentation are probably some of the first things that an investor will see to learn more about your company. What? I know that doesn’t sound right, but the real goal of your pitch deck is to get to the next meeting. This may sound counterintuitive, but the goal of your pitch deck is not to raise money. Other slides you might include in your pitch deck. ![]()
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